Government Tightens Rules on AI Content: Deepfake Photos and Videos Must Be Removed Within 3 Hours
The Central Government has adopted a strict stance on misinformation spread through AI-generated content, introducing amendments to the IT Rules 2021. From 20 February 2026, all social media platforms will be required to label AI-generated content, and remove deepfake photos and videos within three hours upon direction from the government or a court. Platforms must also implement tools to detect and prevent malicious or fraudulent AI content.
Three Major Changes to Come into Effect
Mandatory AI LabelingAll social media platforms such as YouTube, Twitter, and Facebook must clearly indicate which content is AI-generated. Once an AI label is applied to a photo, video, or audio, it cannot be removed or hidden. This ensures transparency and prevents users from being misled.
Tools to B...









