Santoor Surpasses Lifebuoy: Becomes India’s Top Soap Brand with ₹2,850 Crore Sales
A major shake-up has occurred in India’s soap market. Wipro Consumer Care & Lighting (WCCL) has claimed that its flagship soap brand Santoor has now overtaken Hindustan Unilever’s Lifebuoy to become the country’s number one soap.
Record-Breaking Revenue
According to WCCL, Santoor generated ₹2,850 crore in revenue in 2025, surpassing Lifebuoy, while Lux holds the third position. Although companies are not required to disclose individual brand revenues, WCCL has expressed strong confidence in its lead.
Market Share Data
An AC Nielsen report for January to November indicates that Santoor held an 8.7% market share, while Lifebuoy had 12.1% and Lux 12.2%. Despite these figures, WCCL CEO Vineet Agrawal highlighted that these numbers may underrepresent Santoor’s performance in rur...









