Beverage Industry Ramps Up Imports from Sri Lanka and UAE Ahead of Holi Amid Aluminium Can Shortage
As North India battles the winter chill, India’s soft drink and beer industry is already preparing for the upcoming summer and the Holi festival in March. With demand for aerated drinks and alcoholic beverages set to rise, manufacturers are rushing to secure aluminium cans, which have become scarce domestically.
Second Consecutive Year of Can ShortageIndia’s domestic production capacity for beverage cans is limited, making imports a necessity. Last year, restrictions on can imports created a shortage, affecting the packaging of soft drinks and beer. With Holi just one and a half to two months away, beverage companies have doubled their imports from Sri Lanka and the UAE to ensure adequate supply.
Why the Shortage?Vinod Giri, Director General of the Brewers Association of India (BAI),...









