
If you’re planning to buy a smart TV, waiting too long could cost you more. Samsung has indicated a potential price hike for smart TVs due to a global memory chip shortage, warning consumers that both entry-level and mid-range models may become more expensive soon. Here’s what you need to know—and some affordable TV options to consider.
Why Smart TVs Are Likely to Become Expensive
Samsung’s CEO T.M. Roh explained to Reuters that the shortage of memory chips is affecting electronic products across the board. While large manufacturers like Samsung can temporarily secure supplies, the prolonged shortage is expected to push prices higher. Historically, chip shortages have already caused price increases in mobile phones and home appliances, and the same trend is now impacting smart TVs.
AI Driving the Chip Shortage
The surge in AI adoption has significantly increased demand for DRAM and high-bandwidth memory chips, which are essential for AI training. As a result, chip manufacturers are prioritizing production for AI data centers over consumer electronics like TVs. Experts suggest that this situation may persist for a long time.
Impact on Consumers
While the display panel remains the most expensive component in TVs—not the memory chips—the rising chip costs will still influence overall pricing. For those planning a purchase, delaying could mean paying more. To help you save, here are three affordable and high-quality smart TV options currently available:
1. SANSUI 127 cm (50 inch) 4K Ultra HD Smart Google TV
- Price: ₹27,990
- Features: HDR10, Dolby Audio, DTS Studio Sound, Google Assistant, Chromecast, Bezel-less design
- Connectivity: 3 HDMI ports, 2 USB ports
- Extras: 60Hz refresh rate, 20W speakers
- Offers: ICICI and HDFC bank cardholders can get an additional ₹2,500–3,000 discount
2. Croma 81.28 cm (32 inch) LED HD Ready Smart Linux TV (2025 model)
- Price: ₹8,690
- Features: HD picture quality, A+ grade LED panel, 60Hz refresh rate, 20W speakers
- Connectivity: 2 HDMI ports, 2 USB ports
- Offers: ICICI and HDFC cardholders can avail up to ₹600 extra discount
3. Croma 109 cm (43 inch) Full HD LED Smart Linux TV
- Price: ₹15,490
- Features: Full HD picture quality, Bezel-less display, 60Hz refresh rate, 20W speakers
- Offers: ICICI and HDFC cardholders can get an additional ₹1,000 discount
With smart TV prices set to rise, now is the ideal time to invest in a model that fits your needs and budget. These options provide excellent value while helping you avoid the upcoming price surge.
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