Las Vegas: Ahead of the Consumer Electronics Show (CES) 2026, Samsung has unveiled a groundbreaking 77-inch QD-OLED smart TV panel, claiming it to be the world’s brightest self-emissive display to date. The panel delivers an unprecedented peak brightness of up to 4,500 nits, setting a new benchmark in OLED display technology.
According to Samsung, the exceptional brightness is achieved by combining the peak luminance of individual RGB color components, rather than relying on white sub-pixels. This approach not only enhances overall brightness but also significantly improves color accuracy and visual depth compared to conventional OLED panels. The display also features AI-driven image optimization, allowing the TV to automatically adjust picture quality based on content and surrounding ambient conditions. Samsung plans to integrate this next-generation QD-OLED panel into its premium OLED TV lineup launching in 2026.
The company will officially showcase the panel at CES 2026, scheduled from January 6 to January 9 in Las Vegas, where Samsung Display is set to present a wide range of futuristic innovations beyond televisions.
AI OLED Bot and Concept Devices Steal the Spotlight
Among the highlights is the AI OLED Bot, a compact robot equipped with a 13.4-inch OLED display. Designed as a teaching assistant, the bot demonstrates Samsung’s vision of integrating artificial intelligence with advanced display technologies for interactive and educational applications.
Samsung will also unveil several concept devices, including the AI OLED Turntable and AI OLED Cassette Speaker System. These products feature circular OLED panels capable of recommending music in real time while simultaneously displaying dynamic visual content, merging audio and visual experiences in innovative ways.
Durability, XR Displays, and Automotive Innovation
To emphasize durability, Samsung Display has created a dedicated test zone where foldable OLED panels are subjected to extreme stress tests, including repeated basketball impacts and steel ball drop tests. Despite the rigorous conditions, the panels continue to function flawlessly, highlighting their robustness.
The exhibition will also feature OLED on Silicon (OLEDoS) panels used in the upcoming Galaxy XR headset, alongside new QD-OLED panels designed for laptops and monitors.
In the automotive segment, Samsung is set to showcase advanced cockpit concepts, including an 18.1-inch flexible L-shaped center display, a hidden passenger screen, and innovative OLED tail lamps capable of displaying live road alerts to vehicles behind.
With these announcements, Samsung reinforces its leadership in display innovation, signaling a future where ultra-bright visuals, artificial intelligence, and versatile form factors redefine consumer electronics across homes, vehicles, and immersive digital experiences.
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