Instagram to Introduce AI Feature for Personalized Face Swaps in Photos and Videos

Instagram is set to roll out a new AI-powered feature that will allow users to digitally insert their own faces into AI-generated photos and videos. Reports suggest that the social media giant, owned by Meta, is developing a “Face Swap” tool, which could compete with OpenAI’s Sora platform in the personalized content space.

Personalized “Likeness” Creation
According to tech tipster Alessandro Paluzzi, who shared details via X (formerly Twitter), the upcoming Instagram tool focuses on creating a personalized “likeness” rather than just applying standard image filters. While Instagram has not officially confirmed the launch, leaked screenshots indicate that the company has been working on the feature for some time.

How the Face Swap Tool Will Work
The feature, currently referred to as the Face Swap tool or potentially “Create My Likeness,” will allow users to generate AI visuals or short clips with their own faces integrated. Although exact details are unclear, the system may analyze existing posts and highlights, or prompt users to upload a dedicated selfie to activate the tool.

Once set up, users will be able to customize images or videos in various scenarios by inputting text prompts, creating unique and interactive content.

Enhancing Sharing and Creativity
This AI feature aims to make content creation more engaging and personalized. Users could share their AI-generated creations either privately through direct messages or publicly via Stories and Feed posts. The tool aligns with Meta’s broader push for generative AI across its apps, enabling more interactive and creative tools for users.

Permission-Based Safety Measures
To prevent misuse and protect personal identity, the system will require explicit permission before a user’s likeness is used in AI-generated media. Users will be able to send invites or requests via direct messages, ensuring that their image is only incorporated with consent.

Looking Ahead
Instagram has yet to provide a launch date or further details, but this upcoming AI feature could transform the way users create personalized visual content, combining safety, creativity, and interactivity in one innovative tool.