Apple Faces Tough Warning from CCI in India: Here’s the Full Story

Apple appears to be in hot water in India. The Competition Commission of India (CCI) has issued a strict warning to the tech giant, asking for a response by next week. Failure to comply could trigger unilateral action by the regulator. This legal battle, ongoing since 2021, centers on in-app payments, and Apple could face a potential fine of $38 billion (approximately ₹32 lakh crore).

CCI’s Warning to Apple
According to Reuters, Apple has been delaying responses in an antitrust investigation that has been underway since 2021. Frustrated by these delays, the CCI has issued a final warning. The regulator made it clear that if Apple does not provide its response by next week, it will move forward and take action independently.

What’s the Case About?
The case involves Apple’s in-app payment system in India. Under the country’s new antitrust penalty laws, the CCI has the authority to calculate fines based on Apple’s global turnover. Apple has challenged this law, prompting the CCI to seek the company’s objections regarding the investigation. While Apple has been given ample time, repeated delays have slowed the investigation.

Strict Measures from CCI
In a December 31, 2025 order, the CCI stated that repeated extensions undermine the rules and make it difficult to conclude cases on time. The regulator emphasized that such leniency cannot be indefinite. Apple’s delays in responding to official orders have prolonged the investigation, and now, the CCI has made it clear: if Apple does not respond by next week, the regulator will proceed and take a decision independently.

Apple’s Position and What Lies Ahead
Reports indicate that Apple believes the CCI is attempting to preempt judicial proceedings. The next hearing is scheduled for 27 January 2026, and Apple may await the court’s decision before submitting its response. However, if Apple fails to respond, the Indian government could take strict action, including imposing a substantial penalty.