A recent survey by LocalCircles has revealed that 96% of WhatsApp users receive unwanted messages on a daily basis. These messages are either promotional in nature or outright spam. The survey was conducted across 324 districts, with participation from 42,000 people.
The findings come in the wake of the Supreme Court reprimanding WhatsApp over privacy concerns. According to the survey, only 4% of users reported that they do not receive any spam messages. Meanwhile, 54% said they receive 1–3 unwanted messages daily, 30% receive 4–7 messages, and 11% reported getting 8 or more spam messages every day. Interestingly, a large portion of these messages is being sent via WhatsApp Business accounts.
Daily Spam Message Frequency:
- 46% of users: 1–3 messages
- 31% of users: 4–7 messages
- 19% of users: 8 or more messages
- 4% of users: none
Types of Spam Messages Received:
- 71%: Financial services and real estate
- 46%: Healthcare and pathology services
- 44%: Job and income-related offers
- 24%: Spa, RO services, massage
- 19%: Online fantasy gaming
- 11%: Data plans and mobile talk time
- 21%: Other categories
User Response to Spam Messages:
- 59%: Block the sender
- 35%: Ignore the messages
- 3%: Mute the sender
- 3%: Cannot say
The survey highlights the growing challenge of managing spam messages on WhatsApp, despite users’ efforts to block or ignore them.
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