2025 Alexa Trends in India: From “Salman Khan’s Wife?” to K-Pop Craze, Here’s What Indians Asked Most

In 2025, Indians extensively turned to Amazon’s Alexa for information, music, podcasts, and daily assistance. Some of the questions asked left readers amused—like “Who is Salman Khan’s wife?” or “How tall is Amitabh Bachchan?”

What Indians Asked Alexa
Since its arrival, Alexa has simplified life at home—playing songs, running podcasts, making calls, and more at voice command. As the year ends, the most popular queries to Alexa have been revealed. Music topped the list, with users asking for everything from K-pop hits to Bollywood classics. BTS, BLACKPINK, and Jennie were among the most-streamed K-pop stars, while international artists like Taylor Swift, Justin Bieber, and Michael Jackson remained popular.

Favorite Singers and Songs
Indian music legends such as Lata Mangeshkar, Kishore Kumar, and Shankar Mahadevan continue to hold a special place in hearts. Among contemporary artists, Arijit Singh, Pritam, Shreya Ghoshal, Bruno Mars, and Rosé dominated streams. Alexa also helped users with cooking recipes and kitchen tips.

Some of the most-played viral songs included Bruno Mars and Rosé’s hits, Sanju Rathod and G-Spark tracks, Ed Sheeran’s songs, Bollywood’s Saiyaara, Sahibaa Aditya Rikhari’s compositions, and “Golden.” Bollywood fans frequently streamed “Aaj Ki Raat” from Stree 2.

Celebrity Curiosity Hits the Top
Indians also asked Alexa numerous questions about celebrities and business leaders. Queries ranged from net worth of Elon Musk, Mukesh Ambani, Gautam Adani, and Jeff Bezos to sports stars like Cristiano Ronaldo, Lionel Messi, and Virat Kohli. Bollywood queries included Shah Rukh Khan, Amitabh Bachchan, Salman Khan, and Diljit Dosanjh. Popular questions included: “Virat Kohli’s net worth?”, “Who is Diljit Dosanjh married to?”, “Amitabh Bachchan’s height?”, and “Salman Khan’s wife?”. Alexa efficiently answered all these questions in real time.

Politics and General Knowledge
Beyond entertainment, Indians frequently asked general knowledge and political questions: “Who is India’s Prime Minister?”, “Who is Delhi’s Chief Minister?”, or “Who is the US President?”. These questions were asked in Hindi, English, and Hinglish, all of which Alexa answered promptly.

Podcasts for Every Mood
Podcast consumption surged on Alexa in 2025. Users streamed content spanning spirituality, crime, business, culture, and storytelling. Favorites included Khooni Monday: The Horror Show, The Desi Crime Podcast, Finshots Daily, The Ranveer Show, Raj Shamani’s Figuring Out, The Stories of Mahabharata, and Sadhguru Podcast. Whether for thrill, learning, or relaxation, Alexa provided easy access to content that enriched and entertained listeners alike.