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WhatsApp and Google Push Back as India’s SIM Binding Rule Wins Praise from Jio, Airtel

India’s recent SIM Binding rule has sparked a heated debate between telecom operators and major tech companies. While Reliance Jio, Airtel, and Vodafone-Idea have welcomed the move, tech giants like WhatsApp, Google, and Meta have raised objections.

What is the SIM Binding Rule?
As per the new regulation issued on November 28, 2025, messaging apps such as WhatsApp, Telegram, Signal, Snapchat, and ShareChat must remain linked to the SIM card registered on the user’s device. Without the registered SIM, the apps will stop functioning. For users accessing these apps on laptops or web versions, auto logouts will occur every six hours, requiring a fresh QR code scan to log in. Companies have 90 days to implement the system.

Why telecom companies support it
The Cellular Operators Association of India (COAI), representing Jio, Airtel, and Vodafone-Idea, has praised the regulation. They argue that SIM binding will help curb fraudulent numbers, spam messages, and online scams. By linking the user, device, and number more securely, authorities will be better able to track and prevent misuse. COAI also congratulated the Department of Telecommunications (DoT) for the initiative.

Tech companies express concerns
On the other hand, the Broadband India Forum (BIF), which includes WhatsApp’s parent company Meta, Google, and Amazon, has strongly opposed the rule. According to BIF, the rule was rushed, lacks legal backing, and is technically cumbersome. They contend that controlling OTT apps falls under the Information Technology Ministry, not the DoT, and applying such a rule through a circular instead of legislation is inappropriate. Furthermore, the selective application of the rule could push malicious actors to other platforms without delivering meaningful results.

Potential impact on users
The rule could also inconvenience users. Travelers inserting local SIMs abroad may find their messaging apps inaccessible. Switching to a new phone with a different SIM could also block apps. Children or elderly individuals using devices without SIM cards may face difficulties. Users accessing web or laptop versions over Wi-Fi or broadband will need to log in every six hours. Privacy concerns have also been raised, as each app will now be permanently linked to the device’s SIM.

The SIM Binding rule underscores India’s push for greater digital security and accountability, but tech companies insist that a more consultative approach is needed to balance security with user convenience.