Mathura’s Zari Garments and Meerut’s Bugle Receive GI Tag, Set to Gain Global Recognition

Varanasi: Mathura’s traditional zari garments and Meerut’s musical instrument, the bugle, have officially been granted the prestigious Geographical Indication (GI) tag. GI experts, led by Dr. Rajnikant, confirmed on Friday that the GI Registry in Chennai has issued certificates for both products.

Women’s organization Khajani Welfare Society applied for the GI tag for Mathura’s zari garments, while the Merchant Welfare Association of Meerut filed for the bugle. The paperwork was completed with assistance from the Human Welfare Association in Varanasi, according to Dr. Rajnikant. Currently, legal procedures for 32 additional products are underway to secure their GI status.

Preserving Heritage and Boosting Local Artisans
This recognition will protect the originality of these products, curb counterfeit production, and economically empower local communities. It will also help transmit traditional craftsmanship to future generations.

Mathura’s zari garments are renowned for their intricate embroidery using gold and silver threads, creating religious and cultural attire that reflects centuries-old artistry. The industry had suffered setbacks as a significant portion of zari production shifted to Surat, Gujarat. With the GI tag, local artisans are hopeful for a revival of their craft and enhanced market recognition.

Similarly, Meerut’s traditional bugle, long associated with band music and local craftsmanship, now enjoys official geographical identification. The city has historically been a hub for musical instrument manufacturing, with Meerut bugles reportedly used during the 1857 revolution, adding to their historical significance. The GI tag will protect these small-scale industries and expand the reach of local artisans in national and international markets.

Experts note that the GI tag not only preserves the authenticity of these products but also safeguards local cultural heritage while offering economic stability to communities. This move is being hailed as a significant step toward promoting Uttar Pradesh’s rich cultural legacy and traditional handicrafts on the global stage.