Bhadohi Carpets Shine in Europe Despite US Tariffs, Industry Looks Forward to Global Orders

Bhadohi/Frankfurt, January 17, 2026: At the prestigious Heimtextil-2026 fair in Frankfurt, Germany, Bhadohi carpets drew significant attention from European buyers, showcasing their artistry, durability, and intricate designs. While participation from American buyers was relatively subdued due to high tariffs, strong support from Europe has provided new hope for the Bhadohi carpet industry.

Impact of US Tariffs

According to exporters participating in the fair, the additional tariffs imposed by the United States on Indian products directly affected orders. Although demand in the US market remains, higher duties made buyers cautious, resulting in slower sales.

Strong European Support

Conversely, buyers from Germany, France, Italy, Spain, and the Netherlands showed keen interest in Bhadohi carpets, placing significant orders and boosting the morale of Indian exporters.

Recognition for Craftsmanship

Bhadohi exporter Rajiv Gupta noted that Bhadohi carpets are internationally appreciated for their vibrant color combinations, attractive designs, and long-lasting quality. He acknowledged that rising global raw material costs and economic uncertainties have affected prices, but European buyers continue to place trust in the products.

Demand for Handmade and Eco-Friendly Products

Foreign buyers particularly appreciated the handmade craftsmanship, modern designs, and environmentally friendly production processes of Bhadohi carpets. Exporters believe that if tariffs and transportation costs are eased, the US market could also witness large-scale orders again.

Participation and Global Platform

Over 60 Bhadohi exporters participated in the four-day fair, held alongside Domotex, one of the world’s largest platforms for textiles and home décor.

Hope Amid Challenges

Overall, Heimtextil-2026 brought both opportunities and challenges for the Bhadohi carpet industry. While the US market showed caution, strong European orders reaffirm the global demand for Bhadohi carpets. Industry experts remain confident that with policy support and market stability, the international prominence of Indian carpets will continue to grow.