Why Are Women Applying Conditioner Before Shampoo? Experts Explain the Viral ‘Reverse Conditioning’ Trend

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In recent months, the beauty world has been buzzing about a haircare trend called Reverse Conditioning — a technique where women apply conditioner before shampoo. Though it may sound new, experts say the method has actually been around for years. But does it really work? Dermatologists explain whether this viral trick is beneficial or just another fleeting fad.

What Is Reverse Conditioning?

Dermatologist Dr. Manjot Marwah, speaking with Dr. Aanchal Panth on her podcast, explained that reverse conditioning involves applying conditioner to the hair before shampooing. The idea is to lock in moisture and nourishment before cleansing, and then use shampoo to remove excess conditioner and oil. This process is said to make the hair look softer, shinier, and healthier.

Does Reverse Conditioning Really Work?

According to Dr. Marwah, the technique does work for many people. “Shampoo tends to strip the scalp’s natural oils completely, which can lead to dryness and damage. When you apply conditioner beforehand, it forms a protective layer that prevents over-cleansing,” she explained.
This method helps the shampoo remove only excess oil — not the natural moisture your scalp needs. As a result, it can reduce dryness, frizz, and split ends, making hair smoother and more manageable.

Who Should Try Reverse Conditioning?

Doctors suggest that reverse conditioning works best for people with:

• Thin, oily, frizzy, or damaged hair
• Color-treated or chemically processed hair
• Hair that gets greasy quickly and requires frequent washing

For such hair types, this method helps maintain volume and bounce without leaving the strands limp or sticky.

When and How to Oil the Hair

In addition to conditioning, experts recommend proper oiling for hair health. You should apply oil at least two hours before reverse conditioning, focusing on the lengths of the hair rather than the scalp. Both overnight oiling and short pre-wash oiling can be beneficial — it depends on your hair’s needs.

When to See a Doctor

If you continue to experience hair fall, dullness, or scalp irritation even after trying reverse conditioning and multiple products, it’s time to consult a dermatologist. Persistent hair issues may indicate an underlying scalp condition that requires medical attention.

Disclaimer: The information and suggestions in this article are based on an Instagram video discussion between dermatologists. Navbharat Times does not guarantee the accuracy or effectiveness of these methods. Always consult a certified hair expert before trying any new haircare routine.

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