Ekta Kapoor’s latest show Naagin 7, starring Priyanka Chahar Choudhary in the lead, is creating waves both on-screen and off. Reports now reveal that Kapoor has introduced a strict “no mobile phone” policy on the set, preventing cast and crew from using phones during shooting.
The move is reportedly aimed at curbing leaks of photos and videos, especially as AI-generated visuals are increasingly being incorporated into the show. While Naagin 7 has climbed to second place in the TRP charts, viewers have been critical of the growing use of AI for creating scenes, such as the recent dragon vs. Naagin fight, calling it excessive or “childish,” with some likening it to a cheap copy of Game of Thrones.
Social media reactions to the phone ban have been mixed. Some fans feel the policy is too strict, while others humorously asked when a “no AI policy” would be introduced. Many noted that Kapoor has implemented similar measures on her earlier shows, including Yeh Hai Mohabbatein, Kundali Bhagya, and Kasautii Zindagii Kay 2.
The show’s ensemble cast also includes Namik Paul, Esha Singh, Karan Kundra, and Alis Kaushik. AI-assisted cameos of previous season Naagins, from Tejaswi Prakash to Nia Sharma, continue to add buzz.
Despite the controversies, Naagin 7 continues to dominate viewership, giving tough competition to Kapoor’s other hit, Kyunki Saas Bhi Kabhi Bahu Thi 2, while leaving Anupamaa trailing behind.
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