Zoho Arattai to Challenge WhatsApp with Upcoming Features: Founder Sridhar Vembu Shares Insights
Zoho founder Sridhar Vembu has shared exciting updates about Arattai, Zoho’s homegrown instant messaging app, positioning it as a strong competitor to WhatsApp. According to Vembu, several key features are currently under development, and once finalized, the app will undergo large-scale marketing to expand its user base.
In a recent post on his official X account, Vembu responded to a user query about the app’s current visibility. He revealed that the team is focused on implementing significant features that will enhance the app’s functionality. Vembu emphasized that once the features meet their standards, Arattai will be promoted extensively.
"We are updating the app weekly and working on some very important features," Vembu wrote. "Once we are satisfied with these updates, we will ...








