Apple Tops Global Smartphone Shipments in 2025; Samsung, Xiaomi Follow: Counterpoint Research
According to the latest data released by Counterpoint Research, Apple emerged as the world’s largest smartphone brand by shipments in 2025, securing the top position with a 20% global market share. Strong demand for the iPhone 17 series played a key role in helping the tech giant overtake its rivals.
The report highlights that Apple’s smartphone shipments grew by 2% year-on-year compared to 2024. Out of all smartphones shipped worldwide in 2025, one in every five devices carried the Apple logo— the highest share among all brands. Robust demand across major markets, including India, contributed significantly to this performance.
Top 5 Global Smartphone Brands by Market Share (2025)
BrandMarket ShareApple20%Samsung19%Xiaomi13%Vivo8%Oppo8%Others32%
Samsung Gains Ground, Xiaomi Sli...









