Santoor Overtakes Lifebuoy: India’s Top Soap Brand with ₹2,850 Crore Sales
New Delhi: India’s soap market has witnessed a major shake-up. Wipro Consumer Care and Lighting (WCCL) claims that its flagship soap brand Santoor has now become the largest soap brand in the country, surpassing Hindustan Unilever’s Lifebuoy.
According to WCCL, Santoor generated ₹2,850 crore in revenue in 2025, edging past Lifebuoy, while Lux continues to hold the third spot. However, exact brand-wise revenue figures are not mandatory for companies to disclose, making independent verification challenging.
Market Share DataA report by The Times of India cited WCCL’s statement that the company gathered data from multiple sources and is confident about its leading position. WCCL CEO Vineet Agarwal said, “There is a significant gap between us and Lifebuoy.” According to AC Nielsen data f...









