Ambani Set to Shake Up Pet Food Market: Reliance Plans to Undercut Nestlé, Godrej, Emami With 50% Lower Prices
New Delhi:India’s booming pet food industry is gearing up for a major shake-up as Reliance Industries, led by Asia’s richest businessman Mukesh Ambani, prepares to aggressively enter the market. The company’s consumer arm, Reliance Consumer Products Ltd (RCPL), is planning to sell its pet food brand Waggies at prices 20–50% lower than established players such as Nestlé, Mars, Godrej Consumer Products and Emami.
According to an ET report, Reliance has communicated this pricing strategy to its distributors and trade partners, signalling an approach similar to the one it used to disrupt India’s cola market.
Reliance Targets Mass Market, Smaller Cities
A senior official familiar with the development said that Reliance’s pet food range will be pushed deeply into general retail stores, ...









