Success Story: From Stethoscope to Startup – How a Doctor Couple Revived a Struggling Village

Dr. Regi George and Dr. Lalitha Regi began their journey in 1993 in the remote village of Sittilingi Valley, Tamil Nadu, a region almost entirely devoid of healthcare facilities. Starting from a small hut, the couple trained local women as nurses and health workers, addressing urgent medical needs in the community. Infant mortality at that time stood at a staggering 150 per 1,000 births.

Over the years, their modest initiative transformed into a 35-bed modern hospital, recording zero maternal deaths in the last two decades. However, the doctors quickly realized that the root causes of illness extended beyond hospital walls—poverty, debt, malnutrition, and rural migration were major contributors.

Organic Farming and the Birth of SOFA
In 2003, seeking to address these deeper issues, the couple discovered that chemical farming had trapped local farmers in cycles of debt. In response, they encouraged organic farming, launching the Sittilingi Organic Farmers Association (SOFA) in 2005 with just four farmers. Today, SOFA represents 700 farmers and generates a turnover of ₹3 crore. By eliminating middlemen and selling directly to markets, farmers earned higher incomes, reducing debt and migration pressures.

Local Processing for Better Health and Livelihood
SOFA also established millet processing units in the valley, enabling villagers to consume nutrient-rich grains instead of polished rice. Solar-powered machines now produce oil, honey, and soap, linking health improvements directly to economic gains. Their “farm-to-plate” model ensures that farmers reserve part of their produce for local consumption, enhancing nutrition for women and children.

Empowering Women Through Handicrafts
Alongside agriculture, the couple set up ‘Poragai’, a handicraft unit employing over 60 local women in embroidery and sewing, generating more than ₹1 crore in business annually.

A Model for Holistic Rural Development
The Sittilingi Model demonstrates that healthcare extends beyond hospitals—it thrives through a robust rural economy and improved quality of life. Dr. Regi and Dr. Lalitha now plan to expand their model further with a larger hospital in the Kalarayan Hills, combining medical care, sustainable agriculture, and women’s empowerment.