Success Story: Deepak Raj Tushir Leaves Wipro to Start Dairy Venture, Achieves ₹23 Crore Turnover

From IT Professional to Dairy Entrepreneur: Deepak Raj Tushir, originally from Janti Khurd village in Sonipat district, Haryana, has stunned many with his remarkable journey from IT to dairy farming. After a successful 10-year career at Wipro, he decided in 2012 to leave the corporate world to pursue his passion for agriculture and contribute to his village’s development. Today, his dairy venture, Binsar Farms, has crossed a turnover of ₹23 crore, establishing him as a prominent name in the dairy industry.

Education and Vision
Tushir holds a BE in Information Technology and an MBA. Partnering with two fellow computer engineers and two farmers from New Zealand, he co-founded Binsar Farms. Their goal was to provide high-quality milk while promoting modern farming practices in rural India.

Humble Beginnings with a Single Calf
Binsar Farms started with just one calf. Tushir and his partners focused on Holstein Friesian (HF), Jersey, and indigenous Indian breeds known for high milk yield and adaptability to mechanized milking. They conducted extensive research and adhered to established breeding standards to ensure optimal quality.

Overcoming Early Challenges
The initial phase was not easy. Out of 50 cows, 15 succumbed to illness, leaving only 35. Instead of giving up, Tushir applied his IT knowledge to monitor the herd. He implemented weight tracking and lab testing, which revealed that healthier cows had better weight, while weaker cows were prone to disease.

Turning Challenges into Growth
Tushir then introduced strict management protocols, including the use of high-quality semen for breeding. These measures improved herd health and milk productivity. To address the issue of farmers not getting fair prices, Binsar Farms began bottling and selling milk directly. Initially, daily sales ranged from 4–10 liters, but the focus on quality quickly boosted sales to 7,000–8,000 liters per day.

Today’s Success
By 2023, Binsar Farms had achieved a turnover of ₹23 crore with a net margin of 5–6%, cementing Tushir’s status as a successful entrepreneur who transformed his passion into a thriving business.