New Delhi: Aarohi Surya from Lucknow has scripted an inspiring entrepreneurial journey. She left a high-profile job in Dubai, worth ₹1.1 crore annually, to return to India and start her own venture, Dancing Cow, which offers a healthy alternative to cow’s milk — oat milk. Today, her brand generates revenue of ₹2.2 crore.
From Corporate Glitz to Startup Ambitions
Aarohi’s early academic life was challenging, and even during her engineering studies, she faced significant hurdles. Despite narrowly passing through tough times, she persevered. After completing her MBA in Dubai, she rose to the position of Marketing Head at HTC. However, her entrepreneurial spirit could not be contained. She successfully launched her first startup, Yalla, in Dubai, eventually selling it before returning to India in 2022.
The Birth of Oat Milk in India
Upon returning, Aarohi noticed a gap in India’s vegan and dairy-free product market. Around the same time, her mother was diagnosed with diabetes, and doctors advised avoiding dairy products. Recognizing the lack of alternatives in a country where milk is a staple, Aarohi, along with her husband Anmol Goyal, launched Dancing Cow. Their goal was to create milk that tastes like the real thing but is easier to digest.
A Journey of Challenges
The journey was far from easy. It took Aarohi 10 months to perfect the recipe. Finding a suitable plant-based milk production facility in India proved challenging. She eventually partnered with a factory in Pune. To maintain secrecy, a trusted team member is present for every batch to add the secret ingredients manually. Dancing Cow officially launched in March 2023, and Aarohi began raising awareness about lactose intolerance through cafes and social media.
Ambitious Future Plans
Today, Dancing Cow products are available in retail stores, online platforms, and over 500 cafes across India. The venture’s revenue reached ₹2.2 crore in FY 2024-25, with plans to grow it to ₹4.8 crore by FY 2025-26. Aarohi has also become the face of her brand, sharing her journey on Instagram. Her vision is to make Dancing Cow India’s largest dairy-replacement brand and eventually take it public through an IPO.
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