Retail investors in India now have access to algorithmic (algo) trading, a domain that was previously dominated by large investors and proprietary traders. Pune-based fintech and stockbroking firm Definedge Securities has launched a new trading platform named ALGOSTRA, offering fully customizable retail trading automation with no platform fees.
Definedge Securities Introduces ALGOSTRA
Mumbai: For stock market traders frustrated by recurring platform fees, there is good news. Definedge Securities has rolled out ALGOSTRA, India’s first fully customizable retail algo trading platform. The platform allows traders to automate their strategies entirely, providing full transparency while eliminating any platform charges.
SEBI Framework Paves the Way
The launch comes three months after SEBI introduced its framework in October 2025, which opened doors for retail investors to participate in algo trading. Until now, the field was largely dominated by institutional and proprietary traders.
According to a SEBI study, in FY24, 97% of profits in Futures & Options trading were earned by large investors and 96% by proprietary traders, leaving retail investors largely outside this systematic advantage. With ALGOSTRA, retail traders can now tap into these opportunities. Definedge Securities’ CEO and co-founder Prashant Shah said, “ALGOSTRA allows traders to fully convert their trading strategies into an automated system with complete transparency.”
What is Algo Trading?
Algo trading means programming your computer to automatically buy or sell stocks based on predefined conditions, such as when a stock reaches a certain price. ALGOSTRA simplifies this process for retail traders, making automated trading accessible and user-friendly.
Growing Retail Participation in Markets
The number of investors in India’s stock and mutual fund markets continues to rise. As of now, approximately 23 crore demat accounts have been opened. Retail participation in listed companies on the NSE has quintupled since 2020, reaching ₹84 lakh crore, although most platforms still charge fees. ALGOSTRA removes this barrier, enabling wider access for retail investors.
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