Reliance Relaunches 75-Year-Old SIL Brand with Ultra-Affordable Products, Shaking Up FMCG Market

In a bold move set to intensify competition in India’s fast-moving consumer goods (FMCG) sector, Reliance Consumer Products Limited (RCPL) has relaunched the iconic SIL food brand, nearly 75 years after its original debut, with a refreshed portfolio of value-driven products. Backed by Mukesh Ambani-led Reliance Industries, the relaunch signals the company’s aggressive push to expand its footprint in the packaged food segment.

The revived SIL brand has been introduced with highly competitive pricing, including noodles starting at ₹5, tomato ketchup priced at just ₹1, and mixed fruit jam beginning at ₹22. Reliance says the products combine global-quality standards with affordability, positioning SIL as a strong challenger to established FMCG giants such as Maggi in instant noodles and Kissan in sauces and jams.

Affordable Products with Multiple Variants

As part of the relaunch, SIL has rolled out a new range of instant noodles, starting at ₹5 per pack, available in four variants—Masala, Atta with Vegetables, Korean K-Fire, and Chow-Chow—catering to diverse taste preferences.

The company has also introduced SIL Tomato Ketchup, made from real tomatoes and free from artificial colours or synthetic ingredients, at an entry price of ₹1, making it one of the most affordable offerings in the category.

In addition, SIL Mixed Fruit Jam, prepared using eight different fruits, has been launched in 100g, 200g and 500g packs, starting at ₹22. RCPL claims the jam contains 22% more fruit content compared to conventional jams available in the market.

Strengthening Reliance’s FMCG Portfolio

With this relaunch, Reliance has positioned SIL as one of its flagship food brands, aimed at reaching mass households across India. The move is expected to significantly strengthen RCPL’s packaged food portfolio while expanding consumer choice in the value segment.

Commenting on the launch, Ketan Modi, Executive Director, RCPL, said,
“The relaunch of SIL marks a significant milestone in RCPL’s growth journey. Through SIL, we aim to build a strong, inclusive food portfolio that reaches every household. SIL represents a unique blend of heritage, Indianness and innovation, delivering high-quality, value-driven food products to consumers.”

Reviving Legacy with Modern Appeal

Industry experts see SIL’s return as a strategic play by Reliance to leverage a trusted legacy brand while aligning it with modern quality standards and disruptive pricing. The move is likely to intensify competition in the FMCG space, particularly in entry-level and mass-consumption categories.

For consumers, the relaunch promises the return of familiar flavours combined with improved quality and unmatched affordability. For Reliance, it marks a decisive step in its ambition to dominate India’s packaged food market.

With its 75-year-old legacy and a sharp focus on value, SIL is poised to reclaim a place in Indian kitchens, while sparking a fresh price and innovation battle across the FMCG industry.