New Delhi: Luxury car enthusiasts in India have reason to celebrate. German automaker Mercedes-Benz is set to begin local assembly of its ultra-luxury GLS Maybach SUV in India, making the vehicle ₹42 lakh more affordable for Indian buyers.
India Becomes Exclusive Assembly Hub Outside the U.S.
India will become the only country outside the United States to locally assemble the GLS Maybach. Currently, the SUV is imported from Mercedes-Benz’s Tuscaloosa plant in Alabama, USA. According to Santosh Iyer, MD & CEO of Mercedes-Benz India, India has emerged as one of the top five global markets for the Maybach brand in 2025.
Price Advantage
With local assembly, the GLS Maybach’s price in India will drop to ₹2.75 crore, compared to the current ₹3.17 crore. Iyer clarified that this move will not affect U.S. production; the American plant will continue operations to meet global demand. Local assembly is intended solely to cater to India’s growing luxury car market.
India Among Top Global Markets
The move highlights India’s increasing importance in Mercedes-Benz’s global strategy. Alongside the U.S., Germany, China, and South Korea, India now ranks among the top five markets for Maybach vehicles worldwide.
Future Plans
Looking ahead to 2026, Mercedes-Benz India plans to launch 12 new models. However, due to a weaker rupee against the euro, luxury car market growth is expected to remain modest. Last year, Mercedes-Benz sold 19,007 vehicles in India, slightly lower than 2024.
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