New Delhi: The Pradhan Mantri Matru Vandana Yojana (PMMVY) has witnessed 17.82 lakh new registrations in just six months, thanks to the introduction of a facial recognition-based verification process. This system, launched on May 21, 2025, for all new enrolments, has streamlined beneficiary identification, according to the Ministry of Women and Child Development.
In addition, under the Take-Home Ration scheme at Anganwadis, 4.51 crore beneficiaries out of 4.73 crore have completed their eKYC and face-matching process by December 31, 2025.
Launch of “Pankhudi” Portal: A Single-Window Platform
The Ministry of Women and Child Development also launched a digital portal named “Pankhudi”, aimed at creating a single-window platform for corporate social responsibility (CSR) initiatives and partnerships. Union Minister Annapurna Devi and Minister of State Savitri Thakur were present at the event.
Pankhudi brings together stakeholders including NGOs, NRIs, CSR donors, corporate entities, and government agencies, facilitating a coordinated and transparent approach to contributions in the women and child development sector. The portal ensures proper monitoring and accountability while supporting government initiatives such as Mission Saksham Anganwadi & Poshan 2.0, Mission Vatsalya, and Mission Shakti.
How the Portal Works
Contributors first register on the portal and identify the government initiatives they wish to support. They then submit proposals, which undergo transparent approval procedures, allowing contributors to track the status of their contributions in real time. According to the government, this digital ecosystem is designed to promote efficiency, transparency, and accountability in social welfare initiatives.